{"id":13274,"date":"2025-01-22T18:52:52","date_gmt":"2025-01-22T17:52:52","guid":{"rendered":"http:\/\/www.cmes.cz\/web\/?page_id=13274"},"modified":"2025-01-22T18:53:35","modified_gmt":"2025-01-22T17:53:35","slug":"meteorologie-media-a-spolecnost","status":"publish","type":"page","link":"http:\/\/www.cmes.cz\/web\/meteorologie-media-a-spolecnost\/","title":{"rendered":"Meteorologie, m\u00e9dia a spole\u010dnost"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13274\" class=\"elementor elementor-13274\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e95127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e95127\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f70ae4\" data-id=\"7f70ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfe7c41 elementor-widget elementor-widget-text-editor\" data-id=\"dfe7c41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"rtejustify\"><span style=\"color: #003366;\">Na ja\u0159e tohoto roku (2010) byli mnoz\u00ed meteorologov\u00e9 pon\u011bkud znepokojeni obrazem meteorologie ve sd\u011blovac\u00edch prost\u0159edc\u00edch. Dlu\u017eno uv\u00e9st, \u017ee se jednalo sp\u00ed\u0161e o m\u00e9dia bulv\u00e1rn\u011bj\u0161\u00edho zam\u011b\u0159en\u00ed, kter\u00e1 jist\u011b nejsou ve st\u0159edu z\u00e1jm\u016f odborn\u00edk\u016f, ale kter\u00e1 nicm\u00e9n\u011b zasahuj\u00ed zna\u010dnou a mo\u017en\u00e1 i dominantn\u00ed \u010d\u00e1st ve\u0159ejnosti. \u010cesk\u00e9 ve\u0159ejnosti se nap\u0159. p\u0159edkl\u00e1daly r\u016fzn\u00e9 neov\u011b\u0159en\u00e9 a nepravd\u011bpodobn\u00e9 hypot\u00e9zy o v\u00fdznamn\u00e9m vlivu v\u00fdbuchu sopky Eyjafjallaj\u00f6kull na chladn\u011bj\u0161\u00ed a de\u0161tiv\u011bj\u0161\u00ed jaro, p\u0159i\u010dem\u017e tyto hypot\u00e9zy byly prokl\u00e1dan\u00e9 r\u016fzn\u00fdmi odborn\u00fdmi &#8220;perlami&#8221;, kter\u00e9 dosud slou\u017e\u00ed k pobaven\u00ed, ale prov\u00e1zen\u00e9 pon\u011bkud kysel\u00fdm \u00fasm\u011bvem. Mnoz\u00ed kolegov\u00e9 a kolegyn\u011b z \u010cesk\u00e9ho hydrometeorologick\u00e9ho \u00fastavu i dal\u0161\u00edch instituc\u00ed zab\u00fdvaj\u00edc\u00ed se meteorologi\u00ed a klimatologi\u00ed nelib\u011b nesli a nesou takovou &#8220;reprezentaci&#8221; meteorologie. V sou\u010dasn\u00e9 dob\u011b se nav\u00edc jako houby po de\u0161ti roz\u0161i\u0159uj\u00ed r\u016fzn\u00e9 webov\u00e9 str\u00e1nky nab\u00edzej\u00edc\u00ed zdarma nebo i za \u00faplatu meteorologick\u00e9 anal\u00fdzy i p\u0159edpov\u011bdi, av\u0161ak \u010dasto velmi prom\u011bnliv\u00e9 \u00farovn\u011b.<\/span><\/p><p class=\"rtejustify\"><span style=\"color: #003366;\">Jak je mo\u017en\u00e9, \u017ee meteorologick\u00e9 p\u0159edpov\u011bdi dnes m\u016f\u017ee vyd\u00e1vat v podstat\u011b ka\u017ed\u00fd trochu schopn\u011bj\u0161\u00ed program\u00e1tor \u010di soukrom\u00e1 firma? K zodpov\u011bzen\u00ed t\u00e9to ot\u00e1zky je vhodn\u00e9 se ned\u0159\u00edve pod\u00edvat trochu do minulosti. Je\u0161t\u011b p\u0159ed dv\u011bma des\u00edtkami let byly meteorologick\u00e9 informace v podstat\u011b monopoln\u00ed z\u00e1le\u017eitost\u00ed n\u00e1rodn\u00edch meteorologick\u00fdch slu\u017eeb, dostupnost meteorologick\u00fdch dat, zejm\u00e9na aktu\u00e1ln\u00edch, byla z dne\u0161n\u00edho pohledu velmi siln\u011b omezena. Numerick\u00e9 p\u0159edpov\u011bdn\u00ed modely, na jejich\u017e v\u00fdvoji se mj. pod\u00edlel i doc. Zikmunda, byly sice ji\u017e pou\u017e\u00edv\u00e1ny, ale jejich v\u00fdsledky m\u011bli k dispozici t\u00e9m\u011b\u0159 v\u00fdhradn\u011b pouze profesn\u011b aktivn\u00ed meteorologov\u00e9 n\u00e1rodn\u00edch meteorologick\u00fdch instituc\u00ed.<\/span><\/p><p class=\"rtejustify\"><span style=\"color: #003366;\">S n\u00e1stupem Internetu v posledn\u00edch 10\u201315 letech se v\u0161ak situace velmi radik\u00e1ln\u011b zm\u011bnila. V\u011bt\u0161ina n\u00e1rodn\u00edch meteorologick\u00fdch slu\u017eeb poskytuje mnoho aktu\u00e1ln\u00edch informac\u00ed p\u0159es celosv\u011btovou digit\u00e1ln\u00ed pavu\u010dinu jako ve\u0159ejnou slu\u017ebu. Asi nejv\u00edce otev\u0159enou je v tomto smyslu z\u0159ejm\u011b N\u00e1rodn\u00ed pov\u011btrnostn\u00ed slu\u017eba USA. Jejich glob\u00e1ln\u00ed model GFS pat\u0159\u00ed k pom\u011brn\u011b kvalitn\u00edm a jeho v\u00fdstupy je mo\u017en\u00e9 z\u00edskat\u00a0 relativn\u011b snadno pro jakoukoliv oblast. To, o \u010dem snili &#8220;otcov\u00e9 zakladatel\u00e9&#8221; numerick\u00fdch metod, se nyn\u00ed st\u00e1v\u00e1 v podstat\u011b ve\u0159ejn\u00fdm statkem a sta\u010d\u00ed ji\u017e jen podpr\u016fm\u011brn\u00e9, n\u011bkdy i t\u00e9m\u011b\u0159 laick\u00e9, znalosti meteorologie k z\u00e1kladn\u00ed interpretaci mnoh\u00fdch v\u00fdstup\u016f numerick\u00fdch model\u016f. P\u0159id\u00e1me-li k bohat\u00e9mu celosv\u011btov\u00e9mu servisu placen\u00e9mu lidem USA (ov\u0161em tak\u00e9 vyu\u017e\u00edvaj\u00edc\u00edmu nam\u011b\u0159en\u00e9 \u00fadaje z cel\u00e9ho sv\u011bta) nemal\u00e9 zdroje informac\u00ed n\u00e1rodn\u00edch meteorologick\u00fdch slu\u017eeb \u010di mezin\u00e1rodn\u00edch agentur jako EUMETSAT nebo \u010d\u00e1ste\u010dn\u011b i ECMWF, m\u00e1 dnes v podstat\u011b ka\u017ed\u00fd \u010dlov\u011bk s p\u0159\u00edstupem k Internetu bezprecedentn\u011b bohat\u00fd servis meteorologick\u00fdch informac\u00ed. Velkou roli v jejich interpretaci \u010di pak hraje i &#8220;zabalen\u00ed&#8221; do atraktivn\u00edch animac\u00ed prezentovan\u00fdch ve\u0159ejnosti, v \u010dem\u017e soukrom\u00e9 subjekty podnikaj\u00edc\u00ed v meteorologii ur\u010dit\u011b nemaj\u00ed n\u011bjak\u00e9 velk\u00e9 rezervy. N\u00e1rodn\u00ed meteorologick\u00e9 slu\u017eby, zam\u011bstn\u00e1ny nav\u00edc vlastn\u00edm m\u011b\u0159en\u00edm, archivac\u00ed \u010di zpracov\u00e1n\u00edm dat s celou nemalou agendou, \u010dasto nemaj\u00ed atraktivn\u00ed prezentaci informac\u00ed jako svou prioritu.<\/span><\/p><p class=\"rtejustify\"><span style=\"color: #003366;\">Rostouc\u00ed konkurence soukrom\u00fdch agentur, a\u0165 u\u017e jakkoliv odborn\u011b (ne)kvalitn\u00edch, v\u0161ak mus\u00ed v\u00e9st k p\u0159ehodnocen\u00ed postoje meteorologick\u00fdch slu\u017eeb k ve\u0159ejnosti. Asi nem\u00e1 smysl soupe\u0159it v oblasti barevn\u011bj\u0161\u00edch a &#8220;\u00fa\u017easn\u011bj\u0161\u00edch&#8221; obr\u00e1zk\u016f \u010di animac\u00ed, ale n\u00e1rodn\u00ed meteorologick\u00e1 slu\u017eba mus\u00ed v\u00edce a efektivn\u011bji ukazovat svoji roli jako odborn\u011b fundovan\u00e9ho institutu. Nesta\u010d\u00ed se takto prezentovat jenom v\u016f\u010di st\u00e1tn\u00ed spr\u00e1v\u011b a samospr\u00e1v\u011b, ale je nutn\u00e9 v\u00edce ukazovat tuto roli p\u0159ed ve\u0159ejnost\u00ed.<\/span><\/p><p class=\"rtejustify\"><span style=\"color: #003366;\">Medi\u00e1ln\u00ed aktivity soukrom\u00fdch firem prom\u011bnliv\u00e9 \u00farovn\u011b v oblasti meteorologie byly jedn\u00edm z impulz\u016f zaveden\u00ed webov\u00fdch str\u00e1nek\u00a0<a style=\"color: #003366;\" href=\"http:\/\/www.infomet.cz\/\">www.infomet.cz<\/a>, jejich\u017e autorem je RNDr. Petr Dvo\u0159\u00e1k, od jara 2010 tiskov\u00fd mluv\u010d\u00ed meteorologicko-klimatologick\u00e9ho \u00faseku \u010cHM\u00da. Tyto str\u00e1nky maj\u00ed slou\u017eit jako hlavn\u00ed a pru\u017en\u00e9 komunika\u010dn\u00ed poj\u00edtko mezi meteorology a klimatology \u010cHM\u00da na stran\u011b jedn\u00e9 a novin\u00e1\u0159i i ve\u0159ejnost\u00ed na stran\u011b druh\u00e9, p\u0159i\u010dem\u017e by se m\u011bla zajistit maxim\u00e1ln\u00ed odborn\u00e1 \u00farove\u0148 informac\u00ed. P\u0159i prezentaci zaj\u00edmavost\u00ed, vysv\u011btlovan\u00ed odborn\u00fdch probl\u00e9m\u016f apod. hraj\u00ed hlavn\u00ed roli pracovn\u00edci \u010cHM\u00da. V\u00edt\u00e1na je i aktivita \u010dlen\u016f a p\u0159\u00edznivc\u016f \u010cesk\u00e9 meteorologick\u00e9 spole\u010dnosti a v podstat\u011b cel\u00e9 ve\u0159ejnosti. Str\u00e1nky &#8220;Infomet&#8221; umo\u017e\u0148uj\u00ed p\u0159id\u00e1vat podn\u011bty \u010di ps\u00e1t p\u0159\u00edsp\u011bvky, kter\u00e9 ale na rozd\u00edl od autor\u016f z \u010cHM\u00da musej\u00ed \u010dekat na p\u0159\u00edpadn\u00e9 schv\u00e1len\u00ed pov\u011b\u0159en\u00fdm moder\u00e1torem a spr\u00e1vcem, schv\u00e1len\u00ed v\u0161ak netrv\u00e1 dlouho. Prvn\u00ed zku\u0161enosti ukazuj\u00ed, \u017ee si medi\u00e1ln\u00ed sf\u00e9ra v \u010cesk\u00e9 republice rychle zvykla na nov\u00e9 aktivity \u010cHM\u00da a novin\u00e1\u0159i nov\u00e9 tiskov\u00e9 slu\u017eby aktivn\u011b vyu\u017e\u00edvaj\u00ed.<\/span><\/p><p class=\"rtejustify\"><span style=\"color: #003366;\">Dal\u0161\u00ed z vyu\u017e\u00edvan\u00fdch mo\u017enost\u00ed medi\u00e1ln\u00ed prezentace meteorologick\u00fdch informac\u00ed \u010di zaj\u00edmav\u00fdch informac\u00ed je veden\u00ed osobn\u00edch blog\u016f. V t\u00e9to oblasti jsou jist\u011b velmi zaj\u00edmav\u00e9 a p\u0159\u00ednosn\u00e9 str\u00e1nky R. Tolasze a L. Metelky na adrese\u00a0<a style=\"color: #003366;\" href=\"http:\/\/www.aktualne.cz\/\">www.aktualne.cz<\/a>.<\/span><\/p><p class=\"rteright\"><span style=\"color: #003366;\"><em>Milan \u0160\u00e1lek s p\u0159isp\u011bn\u00edm R. Tolasze, V\u011bstn\u00edk \u010cMeS 2010\/1, \u0159\u00edjen 2010<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Na ja\u0159e tohoto roku (2010) byli mnoz\u00ed meteorologov\u00e9 pon\u011bkud znepokojeni obrazem meteorologie ve sd\u011blovac\u00edch prost\u0159edc\u00edch. Dlu\u017eno uv\u00e9st, \u017ee se jednalo sp\u00ed\u0161e o m\u00e9dia bulv\u00e1rn\u011bj\u0161\u00edho zam\u011b\u0159en\u00ed, kter\u00e1 jist\u011b nejsou ve st\u0159edu [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13274","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/pages\/13274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/comments?post=13274"}],"version-history":[{"count":4,"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/pages\/13274\/revisions"}],"predecessor-version":[{"id":13278,"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/pages\/13274\/revisions\/13278"}],"wp:attachment":[{"href":"http:\/\/www.cmes.cz\/web\/wp-json\/wp\/v2\/media?parent=13274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}